Product Analyst


We are a startup with BIG dreams – revolutionize the way businesses collaborate to build next-generation customer engagement platforms, creating exceptional values for users and businesses together.

Our coalition loyalty platform enables consumers to earn rewards conveniently and joyfully by interacting with the brands of their choices across a nationwide merchant network that today reaches 30% of Vietnamese consumers. We aim to redefine the omnichannel shopping experience and set the standards on how brands should engage their customers by leveraging data to drive consumer insights, marketing efficiency, and product personalization.

TAPTAP is a trademark of VUI Vietnam, which is a Joint Venture company that is owned by Vietnam Investments Group (VIG) and United Overseas Bank Limited (UOB). VIG is a leading private equity firm in Vietnam with total funds under management of over USD 500 million and with stakes in over 35 brands in the market. UOB is a leading bank in Asia, headquartered in Singapore, with a global network of over 500 offices including Vietnam.


  • Identify opportunities in data to accelerate product adoption, retention, engagement, and/or monetization
  • Collaborate with Product Managers to suggest, and perform strategic and ad-hoc data work.
  • Develop dashboards and define metrics that inform success for the Product Team
  • Help design, execute and evaluate A/B tests to improve the user journey
  • Explore large, complex, and loosely defined datasets to create actionable insights
  • Work collaboratively with product team members such as: product managers, engineering, and design, as well as with core data team members such as DA and data engineers
  • Explain trends across data sources, potential opportunities for growth or improvement
  • Develop and build dashboards to demonstrate user usage patterns


  • Bachelor’s degree or equivalent work
  • At least 2 years of experience as a BI Analyst, Data Analyst, or similar positions with direct experience in data
  • Problem-solving, storytelling with Data, growth hacking
  • Strong understanding of different types of databases and their relevant use
  • Experience in working with large datasets using SQL and common Business Intelligence applications (e.g. Power BI, Google Studio).
  • Familiar with python or other programing language is a big
  • Entrepreneurial mindset with a high tolerance for ambiguity and just-do-it
  • Ability to communicate complex business insights and influence others to drive results.


Opportunity to be part of a pioneer team of a digital start-up with huge growth opportunity and strong backing from two organizations that are market and innovation leaders in their respective industries.

Other benefits:

  • Part of a pioneer team of a digital start-up with huge growth opportunities and strong backing from two organizations.
  • 13th-month salary and performance bonus.
  • 12 annual leaves + 3 sick leaves
  • 100% Social Insurance.
  • Private healthcare insurance, yearly checkups.
  • Gathering activities on special occasions (Christmas, New Year, Women’s Day, etc.).
  • Company trip and team-building activities.
  • Snacks, tea, and coffee are ready to serve.
  • A flexible environment with super fun and enthusiastic colleagues.